The person that I consider a “pioneer”
in Hanafuda is Fusajiro Yamauchi. He was a japanese entrepreneur who founded
the company called Nintendo. Back in 1633 in Kyoto, Japan, their government had banned all foreign
playing cards and games. They did this to get rid of illegal gambling. This went
on for many years and the popularity of playing cards were slowly declining.
The popularity of cards finally went up when Yamauchi
brought up the idea of a new card game. They then eventually allowed the game,
Hanafuda, which uses illustrations instead of the numbers that is used in
western cards. They are smaller than
regular playing cards and had images painted on them. Such as, cherry blossoms,
deer, birds, and other nature types of illustrations He developed unique hand
crafted illustrations for the card game hoping to boost up sales. It was
interesting how the hanafuda cards were made because in a book, Nintendo the company and its
founders, by Mary Firestone she said “In the early days, making the cards began
with pound-ing the bark from a mulberry tree into a paste” and this past mixed
with clay were made to make backings(16).
He then opened
his first Hanafuda card shop, Nintendo Koppai, in 1889. In the company name he used chinese kanji wich
means, “leave luck to heaven”. The hand painted cards he sold were a success
and grew popular all over japan. Soon with high in demand his company became
one of the top gameing company. His business boomed even higher when the Yakuza
(japanese mafia) began to use his hanafuda cards in gambling casinos. Gamblers
use a brand-new decks when they start a each new game so they went through a
lot of cards.
With the increase of demand grew
even more with time he needed to hire and train new employees to produce more
cards. He then expanded his company again to produce american-style playing
cards. stated “Nintendo became the first company in Japan to produce
Western-style playing cards”(17). I though this was cool to actually think that
this company would try to go into dealings with the west. Yanauchi also made a
deal with a national tobacco company, which then in turn made it possible for
him to sell his cards in tobacco shops all over japan.